Annual Program Statement (APS)


Annual Program Statement (APS)

Funding Opportunity Title:  Annual Program Statement of the Public Affairs Section of the U.S. Embassy to Ethiopia

Funding Opportunity Number: PAS18PSA

CFDA Number:  19.040 – Public Diplomacy Programs

Date Opened:  03/30/2018

Federal Agency Email:

  1. Funding Opportunity Description

Background Information:  The Public Affairs Section of the U.S. Embassy announces an open competition for individuals, non-governmental organizations, think tanks, public educational institutions, and public international organizations in Ethiopia and in the United States to submit proposals that fall into one of the thematic areas specified below.

Purpose of Annual Program Statement (APS):  The APS is intended to inform individuals, non-governmental organizations, think tanks, and academic institutions about opportunities from the Public Affairs Section of the U.S. Embassy to support projects in the following thematic areas:

1. Strengthening independent media through media literacy, training and other engagement


3. Engaging underserved populations, including persons with disabilities,through art, sports, culture and other creative programs

4. Engaging emerging, underrepresented voices and supporting the capacity for constructive engagement

5. Promoting tolerance and peace through dialogue

6. Promoting economic growth, especially via entrepreneurship

7. Promoting sustainable policies to protect the environment

8. Women and/or youth empowerment through education  Proposals must incorporate a detailed narrative that outlines the plan of action, describes the scope of the proposed work, how it will be accomplished, and how fulfills a broad U.S. Embassy priority:

  1. Strengthen Democratic Institutions and Expand Human Rights: improve internal stability and strengthen rule of law through active engagement with stakeholders; improve learning outcomes by increasing achievement in education; and improve workforce skills development.
  2. Spur Broad-based Economic Growth and Promote Development: strengthen role of women and youth in economic activity; improve trade and investment climate; increase development and growth of the domestic private sector; and increase livelihood transition opportunities.
  3. Advance Regional Peace and Security: promote regional peace and security

Activities that are typically funded include, but are not limited to:

  • STEAM education and programs;
  • Women’s empowerment;
  • Youth leadership, empowerment and education programs;
  • Media literacy and journalism training projects;
  • English language programs;
  • Youth community service projects and volunteerism;
  • Civic education projects;
  • Awareness of democratic processes and human rights;
  • Creating dialogue and tolerance through sports, the arts, and/or cultural activities.

Activities that are not typically funded include, but are not limited to:

  • Projects that do not have a plan for sustainability, monitoring and evaluating results;
  • Projects that are mainly designed to pay organizational and administrative costs;
  • Social welfare projects;
  • Construction or building projects;
  • Completing activities started under a separate financial source;
  • International travel, unless specifically justified within the project;
  • Individual research projects to complete degree requirements;
  • Research projects that do not meet U.S. Embassy priorities.
  1. Award Information

Funding Instrument Type:  Grant or Cooperative Agreement

Floor of Individual Award Amounts:  $3,000

Ceiling of Individual Award Amounts:  $50,000

The U.S. Embassy Public Affairs Section reserves the right to award less or more than the funds described in the absence of worthy applications or under such other circumstances as it may deem to be in the best interest of the U.S. government.

Project and Budget Periods:  Projects must be completed in one year or less.

Anticipated start date is October 1, 2018; anticipated end date is September 30, 2019.

  • Eligibility Information

Applications are welcome from all sectors: individuals, non-governmental organizations, think tanks, public educational institutions, and public international organizations in Ethiopia and in the United States.  Applicants are encouraged to provide cost-sharing from additional sources; applications should explain clearly other likely sources of funding or in-kind participation.

  1. Application, Submission and Deadline


The application comprises the following components:

  1. Mandatory application forms:
  • SF-424 (Organizations) or SF-424-I (Individuals)
  • SF-424A (Budget information for non-construction projects)
  • SF-424B (Assurances for non-construction programs)
  1. Summary Page: Cover sheet stating the applicant name and organization, proposal date, program title, program period (proposed start and end date), and brief purpose of the program.
  2. Proposal: The proposal should contain sufficient information that anyone not familiar with it would understand exactly what the applicant wants to do. You may use your own proposal format, but it must include all the items below.
  • Proposal Summary: Short narrative that outlines the proposed program, including program objectives and anticipated impact.
  • Introduction to the Organization or Individual applying: A description of past and present operations, showing ability to carry out the program, including information on all previous grants from the U.S. Embassy and/or U.S. government agencies.
  • Problem Statement: Clear, concise and well-supported statement of the problem to be addressed and why the proposed program is needed.
  • Program Goals and Objectives: The “goals” describe what the program is intended to achieve. The “objectives” refer to the intermediate accomplishments on the way to the goals. These should be achievable and measurable.
  • Program Activities: Describe the program activities and how they will help achieve the objectives.
  • Program Methods and Design: A description of how the program is expected to work to solve the stated problem and achieve the goal.
  • Proposed Program Schedule and Timeline: The proposed timeline for the program activities. Include the dates, times, and locations of planned activities and events.
  • Key Personnel: Names, titles, roles and experience/qualifications of key personnel involved in the program.
  • Program Partners: List the names and type of involvement of key partner organizations and sub-awardees.
  • Program Monitoring and Evaluation Plan: This is an important part of successful grants. Throughout the time-frame of the grant, how will the activities be monitored to ensure they are happening in a timely manner, and how will the program be evaluated to make sure it is meeting the goals of the grant?
  • Future Funding or Sustainability: Applicant’s plan for continuing the program beyond the grant period, or the availability of other resources, if applicable.
  1. Budget: Please include information about these categories in the budget:  


  1. Personnel
  2. Fringe benefits
  3. Travel
  4. Equipment
  5. Supplies
  6. Contractual
  7. Construction
  8. Other
  9. Other direct charges (sum of a-h)
  10. Indirect charges


The deadline for submission of applications:

April 30, 2018 (1st round)

June 11, 2018  (2nd round)


Proposals should be submitted via email to the Public Affairs Section of the U.S. Embassy at Additional standard forms and hard copies of proposals will be required from selected projects. Proposals must be in the English language.

  1. Review and Selection Process

Each application submitted under this announcement will be evaluated and rated on the basis of the evaluation criteria outlined below.  The criteria are designed to assess the quality of the proposed project and to determine the likelihood of its success.  The criteria are closely related and are considered as a whole in judging the overall quality of an application.  Applications will be reviewed on the basis of their completeness, coherence, clarity, and attention to detail.

Applicants must submit a full project description, including a detailed narrative that outlines the plan of action, describing the scope of the proposed work and how it will be accomplished.  The narrative should be accompanied by a detailed budget that includes all program costs and clearly indicates the proposing organization’s cost-share and/or in-kind participation.

Application Evaluation Criteria:

Goals and Objectives The project is likely to provide maximum impact in achieving the proposed results.  The project addresses one or more of the U.S. Embassy Public Affairs Section priorities outlined above. Strengths and Innovation – Applicant clearly describes how its proposal will address the problem within the proposed time frame and articulates an innovative strategy or plan.  The project builds civil society leadership and capacity, and demonstrates sustainable capacity building.

Organizational Capacity – The organization has expertise and demonstrates the ability to perform the proposed activities.

Sustainability – The organization demonstrates a clear plan for sustainable activity or impact of the activity after the grant period of performance.

Budget and Budget Justification – The budget and narrative justification are reasonable in relation to the proposed activities and anticipated results and the plan for services is realistic. Administrative costs of the project must be 10% of the total budget unless the applying organization has established Negotiated Indirect Cost Rate Agreement (NICRA) with the State Department.

Anticipated Time to Award:  Proposals are accepted on a rolling basis.  Applicants should expect to be notified within 30-45 days after the deadlines of the two application periods.

Reporting Requirements:  All awards issued under this announcement will require both program and financial reports on a frequency specified in the award agreement.  The disbursement of funds may be tied to submission of these reports in a timely manner.  All other details related to award administration will be specified in the award agreement.